Celagenex Research (India) Pvt. Ltd. of Maharashtra, India set the record for the maximum number of doctors recording video messages for choline awareness. 1986 doctors recorded messages to raise awareness about the essential nutrient choline and its critical role in maternal and fetal well-being. This initiative is part of the Cholination Drive, which aims to make India a choline-sufficient country, as confirmed on March 15, 2025.